Discuss a qualitative methodology in relation to answering a chosen Essay

Discuss a qualitative methodology in relation to answering a chosen research question - Essay Example In physiotherapy, such situation can be shared experience in aspects such as chronic disease or back pains among patients. This paper’s account is to discuss phenomenology as a qualitative research methodology in relation to the research question above. Having established the research question as stated above, the essay will begin with a discussion of the key characteristics of the phenomenology methodology also including its epistemological and ontological assumptions and other general characteristics. The latter includes the phenomenological steps of bracketing, intuiting, analysing, and describing, all which help in defining the exact meaning of phenomenology. The essay concludes with an explanation of data collection methods and the analysis utilised by this methodology. Like all other research methodology, there must be elements of a method that defines the research validity. Phenomenology achieves such validity of results through structuring the focus of the research into in-depth narrative to gather a cumulative essence of a condition or experience (Dill, 2014). In this regard, the first method of a phenomenology is to identify the phenomenon and define any shared experiences. What exact condition is under consideration? For instance, the challenges faced by disabled persons who have lost the ability to involve themselves in social life. Their limitations include the inability to participate in sports or family affairs. As exampled in this phenomenon, the challenges experienced by the patient can be formed within seconds and can be enhanced further into a more concrete condition such as Asperger syndrome. Once the shared experiences are identified, the second step of phenomenology is bracketing and researcher’s bias identification. Bracketing is the process of identifying any predetermined beliefs or opinions that a

The Business Organization Of McDonalds Essay Example | Topics and Well Written Essays - 3000 words

The Business Organization Of McDonalds - Essay Example The gradual transition that saw the move from the previous industrial age an into the information age has been seen to bring management and leadership changes within various organizations. It has been argued that the machine view of organizations is essentially a closed system and is not able to satisfactorily accommodate the required in the rapidly changing information age environment. It is imperative that all organizations ensure that they progressively become more flexible in nature so as to remain competitive in addition to being able to adequately respond to the growing number of various economic pressures, the extremely rapid pace of change, the expanding globalization, as well as the seemingly increasing influx of both technology and information. The constant need for organizations to be flexible has been seen to precipitate organizational structures that are seen to be inherently leaner, flatter as well as more cooperative. As opposed to mechanistic organizations where chang e is invariably seen to be mostly controlled at the task or action level, the metaphor of viewing organizations as the human brain is seen to involve a process of double-loop learning. A double-loop learning system is seen to look at the various variable that is seen to govern actions, this essentially means attempting to understand the deeper assumptions that happen to normally be taken-for-granted underneath the usual operational norms. People are encouraged to attempt and critically examine their own behavior.... This innovative move on the part of McDonald’s is seen as being responsible for helping the company maintain both its franchisee and manager loyalty despite the harsh and often highly competitive market (Mceachern, 2006). It was during the 1960s that the company went on to develop the face of Ronald McDonald as the company brand’s main face. The company also released the Big Mac Burger during the sixties and the big Mac Burger went on to quickly becoming McDonald’s most popular burger product. It was during the 1970s that the McDonald’s corporation started giving back to the society via its Ronald McDonald House Charity (Shenron, 2009). In an aggressive growth strategy, McDonald’s spread its branches to Japan by 1971 and then on to both China and Russia in 1990. The company also worked on expanding to areas outside the United States and by the year 1995, it was estimated that more than half of all the company’s restaurants were actually locat ed in areas that were outside the United States. By the year, 2000, McDonald’s had grown to serving an estimated over 50 million individuals worldwide on a daily basis (Duiker and Spielvogel, 2013). McDonald’s Corporation is currently perceived as being the worlds’ largest store chain composed of hamburger fast food restaurants. According to McDonald’s website the company is the global leading fastfood service retailer and has an estimated over 34,000 local restaurant outlets in about 119 different countries globally.These restaurants help the company serve over 69 million people each day (aboutMcDonalds’s, 2013). The company employs a franchisees and suppliers business system that are attributed to the success of the McDonald’s